The smile that change an industry

Colgate - Creative strategy

Agency: VMLY&R (Red Fuse Paris)
Role: Creative Concept

A brave strategic shakedown by Colgate, one of the most iconic brands on the planet. Reinventing the oral care category from product obsessed to people-centered.

Very proud to have contributed to 2 of the 5 projects presented in the case study. Projects that we conceptualized when I was part of the VMLY&R team / RedFuse Paris



Silver – Cannes Lions 2022 –Creative Strategy