The Smart One


Agency: Arnold Madrid

Role: conception, art direction, visual design.



SEUR, the package shipments company, wanted to promote its summer deliveries and online services.


First, we created multiple video-tips from “the smart one,” a guy who knows everything about shipping services.

Additionally, we created an e-commerce, e-mailing and social media campaign to encourage users to
“challenge the smart one” for an opportunity to win free shipping services, suit-cases, iPads,…