Smiles boost your confidence


Agency: VMLY&R (Red Fuse Paris)

Illustrator: Cachetejack

Role: conception, art direction, visual design



Women feel a pressure to look good all the time, no matter what they’re doing.

None of us ever look or feel perfect… because we’re not. But at least we can be
more confident knowing our white smile always looks good.


Colgate Max White.
Smiles boost your confidence.