Smile Master Class

Colgate - Digital Campaign

Agency: VMLY&R (Red Fuse Paris)
Role: Creative Concept

Kids have an extraordinary ability to find joy and laughter in simple things. On average, they smile more than 300 times a day. While adults, on average, smile less than 20 times a day (Martin & Kuiper, 1999).


This interesting insight was the inspiration behind the Colgate Smile Master Class series.


We invited kids to be the instructors and teach grown-ups how to smile more.



Visit the Master Class Site