Agency: VMLY&R (Red Fuse Paris)
Role: Creative Concept
Smile Master Class
Colgate - Digital Campaign
Kids have an extraordinary ability to find joy and laughter in simple things. On average, they smile more than 300 times a day. While adults, on average, smile less than 20 times a day (Martin & Kuiper, 1999).
This interesting insight was the inspiration behind the Colgate Smile Master Class series.
We invited kids to be the instructors and teach grown-ups how to smile more.
Visit the Master Class Site