Don’t eat it

Palmolive Gourmet - Ad campaign

Agency: VMLY&R (Red Fuse Paris)

Director: Maxi Blanco

Role: Creative concept, art direction, visual design

Palmolive Gourmet is so delicious that you want to eat it but… don’t!


Turning point campaign for the evolution of Palmolive’s brand position and brand image.

Original campaign launched in the East European & Asian markets.