Don’t eat it
Palmolive Gourmet - Ad campaign
Agency: VMLY&R (Red Fuse Paris)
Director: Maxi Blanco
Role: conception, art direction, visual design
Palmolive Gourmet is so delicious that you want to eat it but… don’t!
Turning point campaign for the evolution of Palmolive’s brand position and brand image.
Original campaign launched in the East European & Asian markets.