My SEAT app. A commitment to connectivity.

SEAT - Digital Product Design

Team: 14 (DDB)
Role: Product Designer

My SEAT app is a digital tool that offers a brand new experience to SEAT’s customers, providing tailored services to meet their needs.


Its main benefit is the ability to transform old cars into Connected Cars, through a DataPlug Bluetooth device plugged into the car’s OBDII port, allowing users to access the data related to driving and maintenance of their vehicle.


For two years, I was part of the Apps team owning the end-to-end design process for My SEAT app, from conceptualization to implementation. Identificating business and user needs, coming up with ideas, enhancing existing features, and creating new functionalities to make the app better.