Bring back your white smile


Agency: VMLY&R (Red Fuse Paris)

Photographer: Ale Burset

Role: conception, art direction, lettering design.


Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing.
But a great white smile never dates. Thanks to Colgate Max White One,
we can bring back our best white smiles and nothing else.


Print and OOH campaign and adaptation on digital for the new version of the product.



Bronze – Cannes Lions 2018 – Print & Publishing
Bronze – Cannes Lions 2018 – Outdoor
6 Shortlist / Cannes Lions 2018



Lürzer’s Archive Vol. 3/2018.
Lürzer’s Archive Vol. 2/2019