Bring back your white smile

AWARDS:

1 Bronze / Cannes Lions 2018 / Print & Publishing
1 Bronze / Cannes Lions 2018 / Outdoor

3 Shortlist / Cannes Lions 2018 / Print & Publishing
3 Shortlist / Cannes Lions 2018 / Outdoor

PUBLICATIONS:

Lürzer’s Archive selection Vol. 3/2018.

Agency: Y&R (Red Fuse Paris)

Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing.
But a great white smile never dates. Thanks to Colgate Max White One, we can bring back our best white smiles and nothing else.

Print and OOH campaign and adaptation on digital for the new version of the product.