AJAX Browser Plugin

Ajax - Digital Activation

Agency: VMLY&R (Red Fuse Paris)

Role: Creative concept, art direction, visual design

Ajax, a well known brand for cleaning floors, bathrooms and kitchens, wanted to engage a younger audience and demonstrate its commitment to innovation and creativity.

Inspired by Ajax’s powerful cleaning prowess, we conceived the Ajax Browser Plugin, a browser extension that effortlessly cleans browsing history.

The plugin allows users to select specific types of content they wish to delete, such as cookies, cache, or browsing history. Once the user configurates the plugin, it works its magic, eliminating chosen data every time the user closes their browser, shuts down their computer, or puts it to sleep.