21 Forever

Colgate - Ad campaign

Agency: VMLY&R (Red Fuse Paris)

Photographer: Ale Burset

Role: creative concept, art direction, lettering design.

We show how ridiculous adults can be when they try too hard to look young.

While growing old is inevitable, now there’s something that can and should stay always young: our smile.
This is why Colgate Max White encourages us to keep a young smile, but only that.


Lürzer’s Archive Vol. 5/2019.