Bring back your white smile

Colgate

AWARDS:

1 Bronze / Cannes Lions 2018 / Print & Publishing
1 Bronze / Cannes Lions 2018 / Outdoor

3 Shortlist / Cannes Lions 2018 / Print & Publishing
3 Shortlist / Cannes Lions 2018 / Outdoor

 

PUBLICATIONS:

Lürzer’s Archive selection Vol. 3/2018.

 

Agency: Y&R (Red Fuse Paris)

 

Big hair, acne, cheesy fashion trends. Past school pictures are usually embarrassing.
But a great white smile never dates. Thanks to Colgate Max White One, we can bring back our best white smiles and nothing else.